Why We Choose Atlas: The Truth Behind Product Quality, Certifications, and Protecting Your Home
In the roofing world, homeowners hear a lot of titles, labels, and certifications — and it can be hard to know what actually means something and what’s just marketing noise. At Novare, we believe in being transparent about why we install the systems we install, and what those designations really represent.
Here’s the truth:
Some certifications in this industry are incentive-driven. They’re built around contractor rebates and volume commitments rather than true installation excellence. The result? Many contractors end up choosing products based on what benefits them, not what best protects you.
That’s why we’ve always taken a different approach.
Novare partners with Atlas Roofing because their products consistently outperform the rest — especially here on the Gulf Coast where humidity, storms, and coastal winds demand more than an average roofing system. As an Atlas Platinum Pro+ installer, our team belongs to a very small, highly qualified group of contractors trained and vetted at the highest level. And next year, Novare will be the only contractor in Baldwin County awarded a new advanced certification from Atlas — another layer of accountability, product knowledge, and installation expertise that simply can’t be bought.
This partnership isn’t symbolic.
Every year, our team travels to the Atlas manufacturing facility to sit down with their engineers, developers, and leadership. We have real, meaningful conversations about what homeowners on the Gulf Coast truly need — stronger wind performance, better long-term shingle durability, more reliable algae resistance, and a warranty structure that actually stands behind the product. Atlas listens. They innovate. And they support their certified installers every step of the way.
Why does that matter for homeowners?
Because your roof is more than shingles. It’s the structure protecting your family, your memories, and your biggest investment. When you hire a roofer, you deserve a team that selects products based on performance, not perks. You deserve a system built on quality, backed by a manufacturer who shows up, and installed by a contractor who refuses to cut corners.
Atlas offers:
• Stronger, more reliable product performance
• Industry-leading warranty coverage
• Genuine customer service and contractor support
• A manufacturer relationship rooted in integrity and innovation
At Novare, it’s never just a roof — it’s a home.
And that’s why we choose Atlas, why we invest in the highest levels of certification, and why we continually push ourselves to meet a standard far above the industry minimum.
If you’d like to learn more about what sets Atlas apart — or how these certifications translate into real protection for your home — we’re always here to walk you through the process.